ABSTRACT
The main aim of this research was to investigate the survival mechanisms employed by tourist guides in the context of the Covid 19 Pandemic. A mixed method research design was adopted, using in-depth interviews with key tourism informants and surveys administered to tourist guides in Gauteng. A total of five key informant interviews and two hundred surveys were collected at the end of the data collection period. Key findings indicate that many tourist guides were unable to access the aforementioned fund and had to implement their own short and long-term survival mechanisms. In many cases, various cost cutting measures were implemented and the utilization of personal savings and loans. Other guides temporarily engaged in different employment to secure an income. This study presents policy and systemic recommendations, which, if accepted and implemented, could assist the reignition of the tourist guide profession post-pandemic and ensure they form part of the tourism sector recovery trajectory. Additionally, further research on tourist guides in South Africa needs to be conducted, to fully understand the various aspects of this profession in the country. © 2021 Editura Universitatii din Oradea. All rights reserved.